How to Build Strong Relationships by Joining the Right Organizations

Getting involved in relevant organizations whose membership includes useful industry contacts or potential clients is one of the best ways to grow your practice and build a practice that allows you to truly THRIVE.

But if you don’t think strategically, getting involved with these groups and organizations can turn into a drain on your time that provides little to no payoff for all of your hard work.

In this blog I will share a couple of important tips to help you get involved… strategically and in a way that pays real dividends.

Quality Over Quantity

Many lawyers think they need to join as many groups and organizations as they possibly can so that they can meet the most contacts and get their names out to as many potential clients as possible… but it doesn’t work that way. Choose quality over quantity. 1-3 groups that will give you the opportunity to create deep and mutually beneficial relationships is plenty. If you overstretch yourself by joining too many groups, you will stress yourself out and your credibility will suffer within those groups because you won’t be able to contribute as much as you should.

Commit and Get Involved… Really Involved

Once you have chosen quality groups over quantity, commit yourself to truly being involved and contributing to those groups. Commit to regular attendance and join leadership if the opportunity arises. Look for opportunities to use your unique skills and abilities to benefit the organization and its members. The more involved and visible you become, the more you will see results from your efforts.

Getting involved with the right organizations and associations can make a HUGE difference when it comes to business development. Not only that, but by joining groups strategically you can position yourself to perform work that you actually ENJOY doing, and position yourself to work with clients that you actually ENJOY working with. This is how you build a practice and a life that truly thrives.

If you would like to discuss this process further, shoot me an email. I’d love to hear from you!