Control Your Destiny: How To Make Business Development a Priority

It can be so easy to just put off business development for another day…another week…another month. You’ve got a million other things on your plate and they are all more important than business development…right?


Your practice will never be able to truly thrive and your work and life outside of work will never be in harmony, if you do not make business development a priority. Until you make business development a priority, you will be stuck in a “feast or famine” cycle… where some months you have more work than you can handle, and other months you panic because your pipeline is completely empty.

Now, you don’t have to spend as much TIME on your business development strategies as you do on your legal work, but it should be equally as IMPORTANT in your mind. Here are a few ways to help you make business development a priority for your practice:

  1. Use all the tools available to you – especially people and technology. If you can delegate certain tasks to others, you can give yourself more time to focus on your business development. Social media and email can help you be more efficient with your time as you build relationships. Use every tool available to streamline your efforts and make more time to spend on business development.
  2. Make yourself do at least one thing every single day…no matter what. Even if it’s something that only takes two minutes, like a quick phone call to check in on a former client, if you force yourself to do something related to business development each day, then it cannot fall by the wayside.  And… it becomes a habit.
  3. Turn THOUGHTS into ACTION. We’ve all thought to ourselves, “I should really post a blog soon,” or “I ought to call some former clients to see how they are doing…” but then it never happens. If you think about it… DO IT! Don’t tell yourself you can do it later. When the thought enters your mind, jump on it right then and there if at all possible.
  4. Make lunch time into business development time. Sharing a meal with a possible client or a referral source is a great use of your time. You don’t even have to talk business, just spend the 30 minutes to an hour chatting and building your relationship. Try to schedule at least two lunches like this each week

Business development needs to be a priority in order for you to build a practice and a life that truly THRIVES. The good news is that it doesn’t have to take a whole lot of time… your MINDSET is what matters. If you’d like to discuss this further, click here to schedule a complimentary thirty minute coaching call with no strings attached!