Three Reasons to Make a Commitment to Business Development Today

You’re busy enough as it is… right? So why in the world should you add yet another task to your plate? Here are three reasons to make the commitment to business development:

1) End the “feast or famine” cycle. One month, you’re overwhelmed with work. Then, you complete the matter, and you spend the next two months frantically looking for your next case so that you can make payroll. Does this cycle sound familiar? When you commit to business development, you can create a steady flow of work… so that you’re not overwhelmed, but you can also sleep well at night knowing where your next check is going to come from.

2) Bring in work that you actually LIKE doing. When you’re desperate for work, you have to take anything that you can find… which is why you end up doing work you don’t enjoy for clients you don’t even like. A strategic approach to business development allows you to intentionally attract more of the work you enjoy doing, and the clients you enjoy working with.

3) Take control of your professional destiny. Whether you’re a solo lawyer, an associate, or a partner at a large firm… the ability to develop business gives YOU control of your career. Make business development a habit and you’ll never have to depend on colleagues or other rainmakers to generate the income you need.

Making a true commitment to business development is one of the most important decisions you’ll ever make. Give me a call today if you’d like to discuss this further!

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Written by Paula Black

Paula Black

"I will help you figure out a way to have a thriving practice... doing what you love... while having a great life outside of work." Does that sound too good to be true? It's not. I've helped hundreds of lawyers do exactly that. I believe that one can find harmony between work, family, and play. I've seen it happen, time and time again, and I know that it can happen for you, too. I believe that you really can "have it all"... joy in every area of your life, including work! If that sounds appealing to you, contact me today to set up a complimentary coaching session. You CAN build a thriving practice while finding joy and fulfillment along the way!