New Opportunities? 3 Questions to Ask Yourself Before You Move Forward

I was talking with a client today about an article opportunity and on the surface it sounded very attractive. This publication’s target market is a good one, the magazine has published my client’s work before, so she already has some exposure to their readers and she can easily figure out a strategy for the article.

Sounds very doable… RIGHT? On the surface it does. But when we start to think of all the other irons she has in the fire, it may not seem so attractive. The big question is… What does the opportunity cost?

  1. What will she set aside in order to have the time to devote to this article?
  2. Is THIS target market where she can get the most return on the time invested?
  3. What is the projected time frame to expect a return on the time invested from this article?

After careful consideration, the conclusion is: She needs to FOCUS and spend her time more wisely. Work on client matters, continue to stay in touch with prospects that are considering the possibility of hiring her in the near future and complete the writing assignments she has already committed to. That is what’s at stake if she loses focus. A much wiser course of action… don’t you think?

She’s a get-it-done-kind-of-gal. She first sees the WHY she should do it… then she sees the HOW to get it done. She is a lot like me and chances are, many of you. Let’s add a third step… ask “WHAT is the opportunity cost of doing it?” This will help set priorities and will help you FOCUS…FOCUS…FOCUS!

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Written by Paula Black

Paula Black

"I will help you figure out a way to have a thriving practice... doing what you love... while having a great life outside of work." Does that sound too good to be true? It's not. I've helped hundreds of lawyers do exactly that. I believe that one can find harmony between work, family, and play. I've seen it happen, time and time again, and I know that it can happen for you, too. I believe that you really can "have it all"... joy in every area of your life, including work! If that sounds appealing to you, contact me today to set up a complimentary coaching session. You CAN build a thriving practice while finding joy and fulfillment along the way!