Are You Converting Your Prospects?

Okay... you are doing all the business development initiatives and your phone is ringing. You are even getting the opportunity to have an initial consultation. But you are not converting your prospects into clients. WHY? Most of my clients say they think it's about money. I think chances are 80% of the time it is something else. Here is my list of five questions you need to consider each time you get the Read More

4 Ways to Maximize Your Referrals

Let’s discuss referrals: HOW and WHY to make them. First, there are many reasons why you recommend a lawyer... 1.To help your client... it's good client service. 2. In hopes that you will get referrals in return... referrals are currency. 3.To let that lawyer know that you think highly of them... you respect their work and want others to receive the benefit of that expertise. 4. To earn a referral fee... Read More

Why Your Social Media Strategy Isn’t Working

Social media is here to stay. Sure it may evolve from moment to moment with the speed of lightening that we have not seen in the past. But there is no turning back the hands of time... that is for sure. Besides who would want to? So, embrace it or get left behind. Now, in my mind that doesn't mean you have to abandon old tactics for new tactics. I think it's the combination of old and new. Social media is a Read More

5 Ways to Make Your New Website Great

I ran across a great blog post at Lawyerist... Checklist for Creating a Great Law Firm Website.They remind us that planning in advance is essential to a successful website. Lawyerist zeros in on some great points for small firms and solos... here are a few: 1. Determine your market and define your unique selling proposition. I would like to add... what are your points of differentiation and will they resonate with Read More