Five Ways to Work Business Development into Your Everyday Routine

If you, like many lawyers, are constantly worried about where the next matter is going to come from… chances are you haven’t REALLY committed to business development. Many lawyers that I work with are terrified by the idea of “committing” to anything else… because they already feel stressed out and overworked. The good news is that “business development” doesn’t have to take over your week. Quite to the contrary, you Read More

How to Find Fulfillment… Even in a Difficult Situation

Life is too short to spend it doing something you hate. That’s why it’s so important to define success for yourself and work towards a career and a life that energizes you and fulfills your passion. But I can hear the objections now… “Paula, that sounds great, but I’m stuck in this job and I hate it but I can’t leave because there’s nothing better…” I get it… most of us can look back at our career and identify Read More

Perception Matters: Why Your Expertise and Credibility Really Matter

In my last blog we discussed three ways that you can demonstrate to potential clients that YOU are an expert in your area of practice. In this blog post we will delve a bit deeper into WHY it is so important that you take action to build your expertise and credibility. Here are three big reasons: Most potential clients don’t “see you in action” before they retain you. Perhaps you will be fortunate enough to Read More

3 Ways Self-Criticism Can Derail Your Business Development Efforts

When you are your own worst critic, you are only hurting yourself and your legal practice. Maybe you think too much about why your ideas will fail, maybe you are obsessed with perfection, or maybe you don’t allow yourself to feel good about the progress you are making. This kind of negativity can derail your business development efforts. Here’s why…. 1) Self-criticism will destroy your momentum Business Read More

How to Build Strong Relationships by Joining the Right Organizations

Getting involved in relevant organizations whose membership includes useful industry contacts or potential clients is one of the best ways to grow your practice and build a practice that allows you to truly THRIVE. But if you don’t think strategically, getting involved with these groups and organizations can turn into a drain on your time that provides little to no payoff for all of your hard work. In this blog Read More

Control Your Destiny: How To Make Business Development a Priority

It can be so easy to just put off business development for another day...another week...another month. You’ve got a million other things on your plate and they are all more important than business development...right? Wrong. Your practice will never be able to truly thrive and your work and life outside of work will never be in harmony, if you do not make business development a priority. Until you make business Read More

Does Your Online Bio Reflect Your Credibility?

Your online bio is often the first impression you make on potential clients. LinkedIn… your website… directories like Avvo and Martindale-Hubbell… when a possible client is referred to you, you can bet he or she is going to use the internet to find more information. So what will they find? One of the most important things that your bio should accomplish is communicating your credibility… making it plain as day Read More

Four Reasons It’s So Important That You LOVE What You Do

From the time they enter first grade until they graduate from college, kids and young adults are told that they should pursue their passion and find a career that will be truly fulfilling. It might be a cliche, but I can tell you from personal experience and from working with hundreds of lawyers… it’s absolutely true. It’s critical for you, for your family, for your staff, and for your clients that you LOVE your Read More

How to Move Forward with Good Plans… Instead of Waiting for Perfection

Being a perfectionist can be an asset as a lawyer. It’s VERY important for you to get the details right when working on a client matter or appearing in court. But in other ways, being a perfectionist can actually hold you back. Especially when it comes to business development. Being a perfectionist can keep you from making progress with plans that are good but perhaps not quite “perfect”… plans that would move Read More

How to Analyze Your Personal Brand

Everyone has a personal brand whether they realize it or not. Your personal brand is simply how you are perceived by the people you interact with. What is your personal brand, and is it telling the story that you WANT it to be telling? Sometimes your personal brand can actually hurt you. I once had a client whose office was always a mess. She later learned that her messy office led people to think she was Read More