Your expert guide through the world of legal marketing.
Paula Black Bio – Paula Black – The Expert in Legal Marketing
With over 25 years experience in branding and positioning, Paula Black has counseled executives around the globe and worked with law firms ranging from 1 attorney to 1,000 attorneys. Her unique approach of taking simple marketing ideas and transforming them into business development tips, advice and strategies for busy attorneys has garnered her countless speaking engagements and rave reviews from clients and peers alike. Drawing from a strong background in branding and positioning, Paula placed her focus on the legal market over 15-years ago and has since assisted numerous law firms with everything from designing memorable logos and standout marketing materials to marketing strategy and business growth. Paula is the award-winning author of three books, including the Amazon-bestseller “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days.” In addition, her blog, “In Black & White: Common Sense Strategies For Growing Your Legal Practice,” aims to share basic marketing ideas while making them relevant to attorney’s everyday work life. It was designed to open up conversation about legal marketing practices and give attorneys food for thought about their own marketing actions.
She is a frequent speaker on the topics of law firm branding and positioning, and marketing and business development, and has delivered speeches and seminars for groups including the Managing Partner Forum, TAGLaw and TIAG, and the Legal Marketing Association.