5 Ways to Make Your New Website Great

I ran across a great blog post at LawyeristChecklist for Creating a Great Law Firm Website.They remind us that planning in advance is essential to a successful website. Lawyerist zeros in on some great points for small firms and solos… here are a few:

1. Determine your market and define your unique selling proposition. I would like to add… what are your points of differentiation and will they resonate with your target audience?

2. Set goals and align the goals of your business with the website and make sure your client’s needs are met. I think this is vital. Your website is an extension of your business and it needs to speak like you and look like you.

3. Design your website with compelling images that correspond with your branding. Your website is the place to bring your brand to life… with photos. So choose wisely. Generic skyline photos do nothing to separate you from the competition in your market.

4. Include sticky content. Break text into small easily read chunks separated with headings and images for easier scanning. I want to remind you that people don’t read… they scan. Make sure they are picking up something of value about your firm as they scan the page.

5. Measure and update. Set up Google Analytics to measure traffic. Create an ongoing method of marketing and encouraging visitors to your website. It’s no secret that I am a big fan of blogs and they are the answer here. Google Analytics can help you see what is getting read and you can fine-tune your content.

The big take-away here is… first, create a plan! 

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Written by Paula Black

Paula Black

"I will help you figure out a way to have a thriving practice... doing what you love... while having a great life outside of work." Does that sound too good to be true? It's not. I've helped hundreds of lawyers do exactly that. I believe that one can find harmony between work, family, and play. I've seen it happen, time and time again, and I know that it can happen for you, too. I believe that you really can "have it all"... joy in every area of your life, including work! If that sounds appealing to you, contact me today to set up a complimentary coaching session. You CAN build a thriving practice while finding joy and fulfillment along the way!